Mercedes-Benz Pickup Truck?
Mercedes-Benz is building a pickup truck! Yes, the purveyor of some of the world’s finest luxury cars is jumping headfirst into the ultra-competitive pickup market.
The Mercedes entry into the fray will be a mid-size truck, something on the scale of General Motors’ Chevrolet Colorado/GMC Canyon.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” Daimler chairman Dr. Dieter Zetsche said in a statement. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
There are few regions of the auto market as intensely competitive and territorial as pickup trucks. Ford, General Motors, RAM, and Toyota have the US market neatly carved into devoted followings for their offerings. In fact, Ford’s full-size pickup, the F-150, has been America’s best-selling vehicle for decades.
Mercedes’ new truck will not be headed for the US anytime soon. It will spend its time in Europe, South Africa, Latin America, and Australia.
That means the Benz truck will have to contend with Volkswagen’s Amarok, as well as Toyota’s utilitarian Hilux.
MB is not without truck experience. The company’s G-Class is one of the most widely used military vehicles in the world. But it’s not a pickup. The company has created rugged, off-road, pickup-like variants, but this new effort is a bold move into a segment that Mercedes hasn’t previously competed in.
This might be exciting, but we’ll have a wait awhile. The Mercedes-Benz pickup truck isn’t expected to hit the market until the end of the decade.
SOURCE Business Insider, Mercedes Benz
Get ready for the Mercedes-Benz among pickups: Mercedes-Benz Vans to launch midsize pickup
Stuttgart, Mar 27, 2015
Expansion of product range for sustained global growth
Market for midsize pickups primed for first model from a premium manufacturer
Mercedes-Benz to enter the high-volume midsize segment before end of decade
Main markets: Latin America, South Africa, Australia, and Europe
Stuttgart – Before the end of the decade, Mercedes-Benz will expand its product range into a promising segment by launching the first pickup from a premium manufacturer. Thanks to their versatility, all-round utility, and payload of about one metric ton, pickups are popular across the world and thus have good sales potential.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”
A promising segment with global scope
The midsize pickup segment is currently undergoing a transformation worldwide. More and more pickups are being used for private purposes, and commercial as well as private users are increasingly asking for vehicles that have car-like specificiations. Mercedes-Benz is the first premium manufacturer to respond to this market shift by developing its own pickup. A similar example was the successful introduction of the M-Class around 20 years ago. As the first sport utility vehicle (SUV) from a premium manufacturer, the M-Class completely redefined the segment.
The new Mercedes-Benz pickup will initially be targeted at markets in Latin America, South Africa, Australia, and Europe, all of which are posting sustained growth in this segment.
Mercedes-Benz Vans: Center of competence for commercially and privately used vehicles
The Mercedes-Benz Vans division is responsible for the new vehicle. With its many years of experience in developing, manufacturing, and marketing vehicles that are used commercially as well as privately, Mercedes-Benz Vans is ideally suited to enter the midsize pickup segment and launch a Mercedes-Benz pickup on the market for the first time in the company’s history. Current models such as the V-Class and the Vito demonstrate that Mercedes-Benz Vans has the high level of expertise to successfully serve customers from a wide variety of private and commercial sectors.
“We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car,” says Mornhinweg. “We will design our brand’s first pickup according to this recipe for success.”