NOVEMBER 2014 U.S. AUTO SALES BY THE NUMBERS

NOVEMBER 2014 U.S. AUTO SALES BY THE NUMBERS

US auto sales

Automaker

Nov. 2014

Nov. 2013

Pct. chng.

11 month
2014

11 month
2013

Pct. chng.

 

 

BMW division

31,019

31,752

–2%

298,212

271,891

10%

Mini

5,009

4,575

10%

49,497

59,910

–17%

Rolls-Royce

75

72

4%

825

782

6%

  BMW Group

36,103

36,399

–1%

348,534

332,583

5%

Maybach

–%

6

–100%

Mercedes-Benz

37,110

36,388

2%

318,839

298,507

7%

Smart USA

815

959

–15%

9,480

8,409

13%

  Daimler AG

37,925

37,347

2%

328,319

306,922

7%

Chrysler Division

27,243

21,024

30%

277,855

282,222

–2%

Dodge

42,108

41,506

1%

527,577

548,654

–4%

Fiat

3,111

3,075

1%

42,337

39,491

7%

Jeep

57,489

45,415

27%

629,074

437,179

44%

Ram

40,864

31,255

31%

420,511

331,815

27%

  Chrysler Group

170,815

142,275

20%

1,897,354

1,639,361

16%

Alfa Romeo

24

–%

24

–%

Ferrari

175

171

2%

1,925

1,881

2%

Maserati

1,203

887

36%

11,531

3,715

210%

  Fiat Group

1,402

1,058

33%

13,480

5,596

141%

Fiat Chrysler Automobiles†

172,217

143,333

20%

1,910,834

1,644,957

16%

Ford division

178,221

182,978

–3%

2,167,162

2,194,934

–1%

Lincoln

8,113

6,727

21%

84,784

73,710

15%

  Ford Motor Co.

186,334

189,705

–2%

2,251,946

2,268,644

–1%

Buick

19,143

15,072

27%

208,606

190,130

10%

Cadillac

13,148

16,172

–19%

154,600

164,378

–6%

Chevrolet

149,673

145,089

3%

1,848,504

1,793,632

3%

GMC

43,854

35,727

23%

448,815

407,781

10%

  General Motors

225,818

212,060

6%

2,660,525

2,555,921

4%

Acura

14,857

14,599

2%

150,034

149,685

0%

Honda Division

106,957

101,948

5%

1,253,557

1,240,372

1%

  Honda (American)

121,814

116,507

5%

1,403,591

1,390,057

1%

Hyundai division

53,672

56,005

–4%

661,211

657,778

1%

Kia

44,936

45,411

–1%

534,647

501,548

7%

  Hyundai Group

98,608

101,416

–3%

1,195,858

1,159,326

3%

Jaguar

1,253

1,446

–13%

14,090

15,408

–9%

Land Rover

3.644

4,601

–21%

45,711

44,246

3%

  Jaguar Land Rover

4,897

6,047

–19%

59,801

59,654

0%

  Mazda

21,242

20,754

2%

280,993

260,982

8%

  Mitsubishi

6,534

6,071

8%

71,098

55,804

27%

Infiniti

11,398

13,152

–13%

105,323

103,223

2%

Nissan Division

91,790

93,376

–2%

1,164,254

1,035,439

12%

  Nissan

103,188

106,528

–3%

1,269,577

1,138,662

12%

  Subaru

45,243

36,621

24%

463,740

384,511

21%

  Suzuki*

–%

5,946

–100%

  Tesla*

2,200

1,300

69%

24,200

19,130

25%

Lexus

27,472

25,611

7%

271,510

239,090

14%

Scion

3,907

4,968

–21%

54,192

63,998

–15%

Toyota Division

151,967

147,465

3%

1,833,012

1,742,111

5%

Toyota/Scion

155,874

152,433

2%

1,887,204

1,806,109

5%

  Toyota

183,346

178,044

3%

2,158,714

2,045,199

6%

Audi

16,640

13,636

22%

162,773

141,048

15%

Bentley

323

323

0%

2,591

2,522

3%

Lamborghini*

59

58

2%

649

632

3%

Porsche

4,699

3,966

19%

43,732

39,077

12%

VW division

31,725

30,727

3%

332,911

373,689

–11%

  Volkswagen

53,446

48,710

10%

542,656

556,968

–3%

  Volvo Cars NA

3,623

4,233

–14%

51,446

56,345

–9%

Other

117

114

3%

1,279

1,246

3%

TOTAL

1,302,655

1,245,189

5%

15,023,111

14,243,037

6%

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note:
†Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013 and 2014 are combined under Fiat Chrysler Automobiles.
*Estimate
**Includes estimates for Aston Martin and Lotus

 

 

Light trucks, holiday discounts drive volume up 5%

Spurred by a 20 percent gain at Chrysler Group and aided by Black Friday discounts and light-truck demand, U.S. light-vehicle sales jumped 5 percent last month, pushing the annualized pace of deliveries above 17 million for the second time this year.

The seasonally adjusted annual rate of 17.2 million fell shy of August’s 17.5 million. But it showed that demand remains robust as the industry winds up its fifth year of recovery since the recession.

Some analysts, however, warned that November’s surge could steal some sales from December.

Sales of cars, crossovers, minivans, SUVs and other vehicles totaled 1.3 million in November, the highest tally for the month since 2001. Light-truck volume jumped 9 percent while car deliveries slipped 0.1 percent.

“Automakers were keen marketers in November, tapping early into Black Friday magic to boost sales to levels not seen in more than a decade,” said John Krafcik, president of the TrueCar online car-buying service. “While the deals were good, automakers held the line on incentives.”

Subaru led all automakers with a 24 percent gain. General Motors, helped by strong truck and SUV deliveries, rebounded from a soft October with a 6 percent advance. American Honda Motor Co. set a November record with combined Honda and Acura sales of 121,814 units, an increase of 5 percent.

Toyota Motor Corp. and the VW brand each rose 3 percent. Volumes at Ford Motor Co. and Nissan Motor Corp. declined. Kia and Hyundai also fell.

Among GM brands, sales rose 27 percent at Buick, 23 percent at GMC and 3 percent at Chevrolet. Volume dropped 19 percent at Cadillac. GM’s retail deliveries edged up 5 percent and fleet volume jumped 11 percent.

Edmunds.com estimated GM’s incentives rose 23 percent in November to $3,505 from a year earlier.

“The buzz around Black Friday helped drive strong showroom traffic but there was a lot more at work in the market,” Kurt McNeil, vice president for U.S. sales operations at GM, said in a statement. “More people have jobs and job security, their wages are starting to increase, household wealth is growing and low pump prices look like they’re here to stay through 2015.”

At Ford, it was the third month in a row U.S. volume has fallen as the company retools U.S. plants that build the F-150 pickup — the nation’s top-selling vehicle. Deliveries slipped 3 percent at the Ford division but jumped 21 percent at Lincoln.

Nissan’s results ended a streak of 13 consecutive monthly sales increases.

At Toyota, deliveries rose 3 percent for the Toyota brand and 7 percent at Lexus, but slipped 21 percent at Scion. The automaker said its light truck and Lexus volumes set November records.

Subaru’s record-breaking run continued with the company posting its best November with sales of 45,273. Subaru has recorded 36 consecutive periods of month-over-month U.S. sales gains and remains on track in 2014 to surpass the 500,000 mark for the first time.

“Traffic to our retailers remains very strong,” said Jeff Walters, senior vice president of sales for Subaru of America.

Deliveries rose 2 percent at Mazda but slipped 4 percent at Hyundai, which cited “challenges in certain segments.” Sales also dropped 13 percent at Jaguar, 21 percent at Land Rover and 14 percent at Volvo.

Alfa’s official return

The Ram brand led the way for the Chrysler Group with deliveries rising 31 percent, while Jeep volume jumped 27 percent to 57,489 — a November record. Ram pickup sales advanced 21 percent to a November record of 35,865, Chrysler said. Sales rose 1 percent at Dodge and Fiat and 30 percent at the Chrysler brand.

The company also reported sales of 24 Alfa Romeo 4C coupes last month — marking the brand’s official return to the U.S. market.

Fiat Chrysler’s U.S. incentives in November averaged $3,027 per vehicle, up 3 percent from November 2013, but down 2 percent from October, TrueCar estimated.

At Bob Moore Chrysler Dodge Jeep Ram in Tulsa, Okla., buyers could get up to $7,000 off a 2014 Chrysler 300 sedan, $4,000 off a Dodge Dart and $7,000 to $10,000 off a 2014 Ram 1500 pickup, based on deals advertised on the dealership’s website Monday. Discounts on a 2014 and 2015 Jeep Cherokee were as high as $4,700.

Overall, Chrysler Group’s light-truck deliveries increased 18 percent and car volume jumped 26 percent last month. The company’s U.S. sales have now increased 56 consecutive months.

“We had 11 vehicles last month that set new sales records,” Reid Bigland, head of U.S. sales for Chrysler, said in a statement.

Audi record rolls on

Audi said it surpassed — over the Thanksgiving weekend — its previous full-year U.S. sales record of 158,061 vehicles set in 2013. The Volkswagen Group’s luxury brand has established annual sales records in each of the past five years. The VW brand’s 3 percent gain, to 31,725 units, was its second consecutive increase after 18 monthly declines.

The November results were better than forecast. Industry-wide light-vehicle sales were predicted to rise 2.5 percent from a strong November 2013 to about 1.28 million, according to the average of analysts surveyed by Bloomberg. The SAAR was projected to climb to 16.8 million.

The November tally easily topped the 16.3 million sales pace of a year earlier and October’s 16.5 million rate. The November 2013 figure was last year’s highest.

For the year, U.S. light-vehicles sales have advanced 5.5 percent to 15 million, with truck volume rising 10 percent and car deliveries edging up 1 percent

Dealers flooded airwaves, newspapers and the web over the Thanksgiving holiday with deals, with many of the best offers coming on cars — a weak spot for the industry this year. On Monday, Maita Toyota in Sacramento, Calif., advertised $3,577 off a 2015 Corolla LE Plus and $2,677 off a 2015 RAV4 XLE, according to the dealership’s website.

“Dealer commentary suggests the month may be shaping up to be one of the strongest Novembers on the books with the Thanksgiving weekend expected to add an additional spark to floor traffic and sales,” Morgan Stanley analyst Adam Jonas said in a report Monday. He added that gasoline prices — which average below $3 a gallon in most parts of the country — will be “especially positive for light truck sales.”

Among the best offers in late November tracked by Kelley Blue Book:

• Cadillac ATS leases for 36 months at $299 a month with $749 down.

• A Mazda6 lease for 39 months at $189 a month with $1,989 due at signing.

• Zero-percent financing for 60 months on a 2014 Volkswagen Passat.

• $3,000 off a 2014 Ford Fusion

Looking ahead

Guy Cesario, general sales manager at Mike Anderson Chevrolet of Chicago, said the Illinois store’s new-vehicle sales rose 6 percent compared with November 2013. Top sellers last month were the Sonic, Cruze and Equinox.

“Vehicle availability and incentives from the manufacturer” drove the boost in volume, Cesario said. “I’m just looking forward to a great December, which I think we’re going to have.”

Some analysts said the sales momentum enjoyed in October continued with an even stronger month spurred by the auto industry’s continued reliance on aggressive deals and financing tactics such as extended-term loans and subprime leasing.

“Clever advertising from a handful of automakers planted the seed in shoppers’ minds that rather than standing in Black Friday lines at retail stores to save tens of dollars, they could instead pocket hundreds and even thousands by taking advantage of deals on cars,” said Jeremy Acevedo, an analyst for car-shopping website Edmunds.com. “This message seems to have resonated, particularly for GM’s Buick and GMC brands that offered 20 percent off sticker prices for all models.”

Attitudes about buying a new vehicle are also the most favorable since 2005, according to the Thomson Reuters/University of Michigan Surveys of Consumers.

The average transaction price for light vehicles sold last month was $32,482, up 0.6 percent from a year ago, while average incentive spending per unit declined $6 to $2,660, TrueCar estimated.