MARCH 2014 U.S. AUTO SALES BY THE NUMBERS

 

MARCH 2014 U.S. AUTO SALES BY THE NUMBERS

 

MARCH 2014 U.S. AUTO SALES BY THE NUMBERS

 

 

Automaker

Mar. 2014

Mar. 2013

Pct. chng.

3 month
2014

3 month
2013

Pct. chng.

 

 

BMW division

32,107

27,078

19%

72,377

64,902

12%

Mini

3,655

6,071

–40%

–8,657

14,055

–38%

Rolls-Royce

75

71

6%

225

213

6%

BMW Group

35,837

33,220

8%

81,259

79,170

3%

Chrysler Division

26,140

33,905

–23%

72,483

79,684

–9%

Dodge

60,575

59,885

1%

145,224

158,751

–9%

Dodge/Ram

105,054

94,425

11%

246,217

238,105

3%

Fiat

4,738

3,807

25%

11,425

9,612

19%

Jeep

57,983

39,469

47%

145,839

100,951

45%

Ram

44,479

34,540

29%

100,993

79,354

27%

Chrysler Group†

193,915

171,606

13%

475,964

428,352

11%

Maybach

2

–100%

6

–100%

Mercedes-Benz

29,316

26,176

12%

77,238

73,024

6%

Smart USA

775

929

–17%

2,237

2,193

2%

Daimler AG

30,091

27,107

11%

79,475

75,223

6%

Ford division

234,448

228,818

3%

558,657

580,917

–4%

Lincoln

8,969

6,825

31%

21,603

15,899

36%

Ford Motor Co.

243,417

235,643

3%

580,260

596,816

–3%

Buick

20,428

18,007

13%

52,898

47,620

11%

Cadillac

14,765

15,751

–6%

39,588

42,712

–7%

Chevrolet

179,681

173,859

3%

452,683

469,704

–4%

GMC

41,173

38,333

7%

104,468

104,927

0%

General Motors

256,047

245,950

4%

649,637

664,963

–2%

Acura

15,580

14,100

11%

37,948

34,953

9%

Honda Division

117,738

121,938

–3%

287,406

302,698

–5%

Honda (American)

133,318

136,038

–2%

325,354

337,651

–4%

Hyundai division

67,005

68,306

–2%

160,013

164,330

–3%

Kia

54,777

49,125

12%

133,006

126,932

5%

Hyundai Group

121,782

117,431

4%

293,019

291,262

1%

Jaguar

1,816

1,408

29%

4,715

3,585

32%

Land Rover

4,399

4,314

2%

13,079

12,419

5%

Jaguar Land Rover

6,215

5,722

9%

17,794

16,004

11%

Maserati

963

218

342%

2,368

549

331%

Mazda

34,903

32,028

9%

78,058

78,282

0%

Mitsubishi

8,996

5,286

70%

19,840

15,996

24%

Infiniti

12,494

11,103

13%

31,221

27,376

14%

Nissan Division

136,642

126,623

8%

323,745

290,905

11%

Nissan

149,136

137,726

8%

354,966

318,281

12%

Subaru

44,479

36,701

21%

112,388

92,527

22%

Suzuki*

2,696

–100%

5,946

–100%

Tesla*

1,507

1,500

1%

6,016

5,990

0%

Lexus

28,593

23,190

23%

65,085

56,740

15%

Scion

5,917

6,432

–8%

14,457

16,377

–12%

Toyota Division

180,838

175,720

3%

441,455

456,327

–3%

Toyota/Scion

186,755

182,152

3%

455,912

472,704

–4%

Toyota

215,348

205,342

5%

520,997

529,444

–2%

Audi

14,246

13,253

8%

35,228

34,186

3%

Bentley

280

206

36%

650

574

13%

Lamborghini*

59

57

4%

177

171

4%

Porsche

3,808

3,486

9%

10,136

9,649

5%

VW division

36,717

37,704

–3%

87,323

98,178

–11%

Volkswagen

55,110

54,706

1%

133,514

142,758

–7%

Volvo Cars NA

5,915

5,365

10%

13,698

15,107

–9%

Other**

291

284

3%

873

852

3%

TOTAL

1,537,270

1,454,569

6%

3,745,480

3,695,173

1%

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note: *Estimate
†Fiat S.p.A. purchased the remaining 41.46% stake in Chrysler Group from the UAW’s VEBA Trust on Jan. 20, 2014.
**Includes estimates for Aston Martin, Ferrari, and Lotus

 

MARCH U.S. AUTO SALES

Ford, GM, Toyota post first gains of the year; SAAR surges to 16.4 million

 

MARCH U.S. AUTO SALES

U.S. light-vehicle sales rose 6 percent in March, exceeding analysts’ forecasts and signaling the auto industry has shaken off its sluggish start to 2014.

The seasonally adjusted sales rate — a broad gauge of the industry’s health — surged to 16.4 million units from 15.3 million units a year ago. It’s the best showing for the SAAR since November 2013 and among the highest in the past seven years.

U.S. light vehicle sales have now edged up 1 percent this year through March.

Overall, car sales rose 1 percent and light-truck deliveries advanced 11 percent last month.

Among major automakers, Chrysler Group led the advances with a 13 percent rise, followed by Nissan Motor Co.’s 8 percent gain. Ford Motor Co. was up 3 percent, General Motors advanced 4 percent and Toyota Motor Corp. chalked up a 5 percent increase in recording their first increases of the year.

“March sales turned noticeably higher mid-month and finished strong,” John Felice, Ford’s vice president for U.S. marketing, sales and service, said in a statement. “It was encouraging to all of us — after a softer January, February — the spring market kind of bloomed in March.”

GM — ending three consecutive months of sales declines in the United States — said volume rose 3 percent at Chevrolet, 7 percent at GMC and 13 percent at Buick. Cadillac’s deliveries slid 6 percent.

GM, dogged by several high-profile recalls during the month that have sparked safety investigations, said its retail sales rose 7 percent in March. The company’s fleet sales fell 5 percent due to a planned reduction in rental deliveries.

However, GM’s commercial fleet sales climbed 5 percent — the fifth consecutive monthly increase.

Analysts and automakers said the industry’s rebound from January and February, when severe cold and record snowfall in large parts of the country dented showroom traffic, was impressive.

March sales were also aided by five full weekends during the month.

“Solid March sales pushed first-quarter industry results ahead of last year’s pace despite one of the harshest winters on record,” Bill Fay, Toyota division group vice president and general manager, said in a statement. “Toyota dealers had their two best sales weekends of the year late in the month, and we’re optimistic that momentum will spring us in into April.”

Nissan’s 8 percent advance snapped a five-month run of double-digit sales gains in the U.S. market. Still, the Japanese automaker set a monthly U.S. sales record of 149,136 units, with the Nissan brand jumping 8 percent and Infiniti advancing 13 percent.

The company credited double-digit increases in sales of the Rogue crossover, Juke compact crossover and Sentra compact car, as well as strong demand for the mid-sized Altima sedan.

Ford Motor said its retail volume rose 3 percent to 166,030 units. Demand increased 3 percent at the Ford division and 31 percent at Lincoln. Fusion deliveries hit an all-time record of 32,963, Ford said.

F series tops 70,000

Sales of the F-series pickup increased 5 percent to 70,940.

Strong demand for Jeeps and the Ram pickup helped Chrysler Group extend its streak of U.S. gains to 48 months.

Ram pickup deliveries rose 26 percent last month, and sales at Jeep climbed 47 percent to 57,983 units — the best month ever for the brand. The introduction of the mid-sized Cherokee and revamped 2014 Grand Cherokee have bolstered Jeep deliveries in recent months.

Overall, Chrysler’s truck sales rose 34 percent, but car volume skidded 25 percent.

Deliveries rose 24 percent at the Fiat brand, 1 percent at Dodge, and 29 percent at the Ram brand, while volume dropped 23 percent at the Chrysler brand.

The company’s sales have been spurred by new product launches and some of the industry’s highest incentives.

Chrysler offered average incentives of $5,598 on the Ram 1500 pickup last month, Bloomberg reported on Monday, citing data that dealers provided to J.D. Power and Associates.

“We are entering the spring selling season on a high note,” Reid Bigland, head of U.S. sales for Chrysler Group, said in a statement.

Hyundai Motor America blamed weather for a 2 percent drop in its March sales.

Bob Pradzinski, vice president of national sales for Hyundai Motor America, said the company’s pace of retail sales accelerated during the second half of March.

He added those gains are forecast “to continue throughout the month of April.”

VW results

Volkswagen brand’s March sales dipped 3 percent to 36,717, though Jetta and Passat volumes rose. It was the 12th straight monthly decline for the marque.

Mark Barnes, vice president of sales for VW of America, said sales of diesel-powered models totaled 9,764 units — or 27 percent of its U.S. sales in March. The company pumped up diesel deliveries by offering $1,000 fuel cards to buyers.

The VW brand, Barnes said, saw some of its strongest sales last month in the Midwest region, where winter weather crimped demand in recent months.

Audi record streak

Volkswagen Group’s Audi luxury unit reported March U.S. sales of 14,246 vehicles, an increase of 8 percent, and the brand’s 39th consecutive month of record monthly sales.

Subaru of America said it sold 44,479 vehicles in March, a 21 percent increase from March 2013.

March was the 28th consecutive month of sales increases, and 15th straight double-digit gain for the brand. Subaru is running out the Outback crossover, its biggest seller, and the Legacy sedan. Both will be replaced this summer.

“We are delighted to have once again delivered record results,” said Tom Doll, Subaru of America president. “2014 looks already set to be our seventh year of consecutive sales growth, with more new product to come”

Overall, U.S. sales had been projected to rise 2 percent from year-earlier levels to 1.48 million light vehicles in March, based on the average of 10 analysts surveyed by Bloomberg.

Tracking the SAAR

After a 1 percent decline in overall U.S. sales over January and February, automakers ratcheted up the deals last month to draw shoppers.

The average incentive per light vehicle was approximately $2,773 in March, an increase of 7.9 percent from March 2013 and 2.6 percent higher than February, TrueCar estimates.

Larry Dominique, president of ALG and executive vice president of TrueCar, said incentives rose at a rate four-times greater than industry sales in March, forcing a final rush to discount in the last week of the month and setting the stage for equally aggressive deals in April.

“An incentive-fueled battle is on the horizon,” Dominique said.

VW’s Barnes said today Volkswagen sees total industry sales for 2014 coming in at between 15.8 million and 16 million units. That’s lower than most forecasts at the start of the year, when sales of at least 16 million were expected.